You need a formal business plan before you start your brand in order to be successful

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Hi, I'm Angela!

A quick re-introduction to me.. I am the founder of Insider by AC, a product development and coaching community specialising in all things beauty, wellness and lifestyle.

Having managed numerous global and indie brand product launches for over 12 years, from concept to consumer, I started this platform to solve the problem of miseducation in the industry when it came to successfully launching a compliant, marketable beauty brand.

I really wanted to create a space for both beginners and established businesses with transparency and accessibility as a key focus - in essence one place for all of the most important information, resources and insights needed to succeed.


I have spoken to hundreds of product enthusiasts over the years, about what is holding them back. Getting to know what their brand aspirations are, working closely with them to refine their ideas into successful product launches.

Many brands we all know and love, some I have personally worked with started with:

❌ No solid business plan

❌ Limited funding

But yet are currently:

✔️ Stocked in some of the world's most recognised retailers and have a solid online presence and growing!

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